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Creative Dad On the Job · Pathways · Media & Communications

912W-PRK

Press Kit & Media Briefing Team

Media & CommunicationsLevel 2 · 10–12 hrs8 sessions · 75–90 minutesTeam 4–6 (5 is ideal; see roles)Project brief, draft

Tell Harbor Point about The Launchpad: write a press kit reporters can use, prepare our spokesperson, and run a press briefing.

Client scenario

Welcome to the Communications Office. You've just joined the communications team at Harbor Point Public Library (fictional). The library is about to open The Launchpad, a free coding-and-design lab for teens, and the city wants everyone to hear about it.

Client: The Library Director (the teacher in role). The Director approves everything that goes public.

The Launchpad opens soon, and local news outlets, families and teens need clear, correct information about it.

Roles

  • Communications Director
  • Press Writer
  • Digital Content Writer
  • Spokesperson
  • Fact-Checker / Quality Lead

The twist: The Director sends a Correction Memo (H3): the opening date in the released press release is wrong. The lab opens a week later than the date on the fact sheet, because the furniture delivery was delayed. A reporter has already called to check.

Standards mapped

Mapped means the framework is verified and the teacher confirms the evidence. It isn't a claim that a project meets a standard.

  • NACE (Dec 2025)
  • ED Employability Skills Framework
  • CA Standards for Career Ready Practice
  • CCSS ELA

Not tagged in this brief: NGSS SEP, CCSS Math, ISTE Students.

Safety, devices and privacy

  • School devices only. No phones, and no personal accounts. Documents are typed in an offline tool or a school-managed account, or handwritten.
  • Social posts are drafts on paper or in a document only. They are never posted, never typed into a real social media site, and never tag real accounts.
  • No cameras. The mock press briefing is live in the classroom and is not filmed or recorded.
  • All people, places and reporters are fictional. Students never contact real libraries, reporters or news outlets. Nothing leaves the classroom.
  • No student names, photos or personal information in any document. The spokesperson speaks as "a library spokesperson", and documents are signed "Team [#]".
  • Low-cost, school-realistic materials only. Follow the school's usual classroom rules.

Creative Dad On the Job is in-class client project work. It is not a paid, off-campus On-the-Job Training (OJT) placement.

Budget levels

Totals and Amazon links come from the materials sheet.

Materials links go to Amazon. Prices are estimates and may change.

Quick Start

Digital downloads only. $0 to buy. Printing is noted separately.

$0 to buy. Printing $3–$6, noted separately.

Print-only version workable

  • Printing: fact sheets, templates, reporter cards, handoutsPrintingAbout 60–90 pages$3–6
  • School devices for typingBorrow or school has1 per writer (optional)$0
  • Classroom timer or wall clockBorrow or school has1$0

Full Experience

Up to $25 per class.

About $3–$6 per class. Fits under $25 per class.

Full Transformation

The bigger kit, with every optional item included.

About $13–$24 per class.

  • Two-pocket folders (one press kit per team)Optional1 pack (about 10)$5–9Amazon
  • Card stock for reporter cards and name tentsOptional1 pack (about 50 sheets)$5–9Amazon

The rest of the brief is part of a subscription

Sessions, role duties, deliverables, materials, free tools, and the teacher setup use the same Creative Dad account as the project library. There is no separate student login.

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