912W-BIS

Neighborhood Shop Brand Identity Studio

Coming next

Arts, Design & ArchitectureLevel 2 · 10–12 hrs8 sessions · 75–90 minutesTeam 4–6 (5 is ideal; see roles)Coming next

Create a visual identity for our reopening: a logo system, colors, type and simple rules anyone at the co-op can follow.

Client scenario

Welcome to the studio. A neighborhood bike repair co-op is reopening after a year away as Second Gear Bike Co-op (fictional). Volunteers fix bikes, teach repair classes and sell refurbished bikes at fair prices. The manager has hired your studio to create its visual identity before the reopening.

Client: The Co-op Manager (the teacher in role), who answers to the co-op's member board.

The co-op needs a look that people recognize and trust, works on a sign across the street and on a work shirt, and doesn't look like anyone else's.

Roles

Creative Director
Logo Designer
Brand Systems Designer
Mockup Designer
Quality Lead

The twist: The manager hands over the Client Note (H3): a member noticed that Fixed Wheel Cycles, a shop across town, uses a mark very like the one the client picked (see the description in H3). The manager also needs a version that can be embroidered on a work shirt: one thread color, no thin lines.

Standards mapped

Mapped means the framework is verified and the teacher confirms the evidence. It isn't a claim that a project meets a standard.

NACE (Dec 2025)
ED Employability Skills Framework
CA Standards for Career Ready Practice
CCSS ELA

Not tagged in this brief: NGSS SEP, CCSS Math, ISTE Students.

Safety, devices and privacy

School devices only. No phones, and no personal accounts. Design tools are installed on the device or used through a school-managed or teacher-created class account.
Original work only. No tracing, copying or "adapting" real logos, and no stock clip art or template elements in the mark. The Quality Lead keeps an originality log.
Free-licensed fonts only. Fonts must be under the SIL Open Font License or already licensed on the school device; the license is recorded in the brand guide.
Nothing is published or registered. The identity stays in class. No real shop is contacted, and nothing is posted online or filed as a trademark.
No photos of students. Mockups use drawings and shapes, not photos of people. No student names or personal information on any deliverable. Sign work "Team [#]".
Scissors only for cutting. Students cut card stock with scissors. No craft knives or other blades for students; any other cut is done by an adult.
Low-cost, school-realistic materials only. Follow the school's usual classroom rules.

Creative Dad On the Job is in-class client project work. It is not a paid, off-campus On-the-Job Training (OJT) placement.

Budget levels

Totals and Amazon links come from the materials sheet.

Materials links go to Amazon. Prices are estimates and may change.

Quick Start

Digital downloads only. $0 to buy. Printing is noted separately.

$0 to buy. Printing $3–$7, noted separately.

Quick Start would drop Required items: Fine-tip black markers — the brief has no print-only version; check it still works

Printing: brief, templates, handoutsPrintingAbout 40–60 pages$2–4
Color printing: contrast chart and final brand guidesPrintingAbout 10–15 color pages$1–3
Sketch paperBorrow or school hasAbout 100 sheets$0
ScissorsBorrow or school has1 per team$0
RulersBorrow or school has1 per team$0
Classroom timer or wall clockBorrow or school has1$0

Full Experience

Up to $25 per class.

About $11–$19 per class. Fits under $25 per class.

Fine-tip black markersRequired1 pack of 12 or more$8–12Amazon

Full Transformation

The bigger kit, with every optional item included.

About $19–$31 per class.

Card stock, whiteOptional1 pack (about 50 sheets)$8–12Amazon

The rest of the brief is part of a subscription

Sessions, role duties, deliverables, materials, free tools, and the teacher setup use the same Creative Dad account as the project library. There is no separate student login.

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